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The first thing to look for when choosing your jeweller and while buying gold jewelry is a BIS Hallmark. It is more than just a mark. It is proof of the quality, authenticity and the trust while investing in gold jewelry.
What is BIS Hallmark?
The Bureau of Indian Standards is a national body that certifies if your gold meets the Indian standards of purity. A BIS Hallmark is an official certification that guarantees the purity level and fineness of gold. This quality check helps customers gain trust while buying gold jewellery and ensuring a smoother sale while selling this BIS Hallmarked Jewellery.
Misconceptions about BIS Hallmark
Gold buyers often face some myths related to BIS hallmarked jewelry. Here are some common myths and the truths behind them:
Marked Jewelry is Always Pure
Many unregistered jewelers use fake stamps or self designed stamps which are not to be mistaken as hallmarked jewelry. This is why it is important to verify your HUID while buying gold jewelry.
Karat Stamp = BIS Hallmarked Stamp
BIS Hallmarked stamp does not just indicate the gold karat such as 14K or 22K. BIS Hallmarks only have the BIS Logo, purity in fineness and the HUID code. The lack of even one of these means that the hallmark stamp is fake.
It Increases the Price Significantly
BIS Hallmark adds a minimal cost, not more than a few rupees per gram. In return, it provides legal protection, purity, trust and better resale value.
What does BIS Hallmark look like?
A BIS Hallmark logo looks like a tick mark inside a triangle. This mark on your jewelry means that the jewelry is BIS hallmarked. Other than that, the BIS Hallmark also has the purity and fineness mentioned, along with an alphanumeric code called the HUID. The HUID or Hallmark Unique Identification Code is a unique alphanumeric number that helps you identify Hallmarked Jewelry and also access BIS Hallmarked Jewelry Online.
Why is BIS Hallmark Important?
BIS Hallmark is essential while buying gold jewellery for various reasons. BIS hallmarked jewellery undergoes product testing to evaluate the purity level of gold and the fineness. For example, you can be assured that a given BIS Hallmarked Jewelry is of 22K gold or not. It is mandated for all registered jewellers to sell hallmarked jewellery. Thanks to HUID, the unique identification code on Hallmarked Jewellery, it is easier to trace the Hallmarked Jewelry, the jeweller and the authenticity through the BIS Care app. Furthermore, BIS Hallmarked Jewelry is easier to sell or exchange as all major jewellers accept only BIS Hallmarked Jewelry. The resale value is on the upper end because there’s full faith from the buyer that the purity is as promised and meets the established standards.
All these factors make it important to only buy BIS Hallmarked Jewelry. No matter where you’re buying the gold jewelry in India or how - online or offline - the BIS hallmark ensures uniform quality standards making gold shopping easier and safer throughout the country.
How To Know If It Is Hallmarked Jewelry
Verifying if your jewelry is BIS certified is very quick and easy. Here is a step wise guide to know if your gold jewelry is hallmarked jewelry.
Look for all the three elements
Check for the three elements - BIS logo, purity stamp and HUID. Even if one of these is missing, it is not a hallmarked jewelry.
Use the BIS Care App
BIS Hallmarked Jewelry has a unique code which can help you directly access the quality details through the BIS care app. Enter this code on the app and check out all the promised details - the jeweler, karatage and the hallmarking center.
Once you check the details on the app, check if they match with the details on your invoice, especially the karat and the HUID.
Conclusion
Knowing that your gold jewelry is BIS certified acts as a self-assurance that you have got your money’s worth with good quality Hallmarked Jewelry. It ensures that you get the right value for your money, considering the gold rates, as BIS Hallmarked Jewelry is a trusted brand. Whether you're buying for investment, tradition, or celebration, always choose BIS Hallmarked Gold from a BIS-registered jeweller, because it is not just about design, but also about purity, trust, and long-term value. Lucira Jewelry is a registered hallmark jewelry brand. All our gold jewelry is BIS hallmark certified, and all the diamonds in the jewelry are IGI and SGL certified. We are building a brand on the foundation of being transparent, true and timeless.