Gold, Silver or Platinum? The Ultimate Guide to Choosing the Best Metal for Your Jewelry

Gold has been treasured for centuries and continues to be a symbol of prosperity and elegance in jewelry design.

24k Gold (Pure Gold)

99.9% gold, highly soft, and not ideal for daily wear.

22k Gold

91.6% pure gold, has a rich yellow hue and is durable. If you are wearing a traditional outfit, a 22K gold jewellery is ideal! If you are choosing based on skin tone, 22K gold complements olive and brown skin.

18K Gold

75% gold, offering a perfect balance of purity and durability. The color is the perfect color of yellow and radiates a more luxurious appeal.

14K Gold

58.3% gold, more resistant to scratches, perfect for active lifestyles. It looks perfect on fair to medium skin tones as the subdued gold complements cooler undertones.

Just like pure gold, pure silver is too soft to ensure durability. With a brilliant white sheen, sterling silver (92.5% silver and 7.5% alloy) provides an elegant look without costing a fortune, and is the go-to stylish choice for daily wear! It is lightweight, affordable and has a reflective finish.

One disadvantage that it does have is that silver has a tendency to tarnish. However, with proper care this process can be slowed down drastically! If the silver has turned black, a professional jeweller can clean it and it will look brand new.

If you are someone seeking luster, luxury and longevity, platinum is your answer. It is prized for its prestige and purity. Its presence is felt as it enhances the diamonds of your fine jewelry. Unlike white gold, it doesn't require a rhodium plating because of its natural whiteness.

Its low maintenance helps retain the shine and beauty forever. Most high-end jewellery are made out of platinum and it's perfect for sensitive skin. When paired with diamonds, it's neutral color enhances the shine and elevates the entire look.

Our fine gold accessories come in three colors - yellow, white and rose gold, each offering its own finesse and lasting durability.

Yellow Gold

Yellow Gold is a warm-colored metal and a classic favourite for engagement rings. By nature, gold is yellow, but in its purest form, it can look garish. The warm hue of yellow gold creates an aesthetic, sunny hue.

White Gold

White gold is a 24K gold alloyed with 'white' metals such as palladium or silver to give a white appearance while the gold may still show a little yellow hue. For this, some pieces of jewellery have a rhodium plating to make it appear entirely white. The less yellow a gold jewellery piece is, the more durable and so, white gold is chosen by most because of the luxurious appeal it holds while also having the desired longevity.

Rose Gold

Rose gold jewelry is trending and for a reason - its vintage appeal with the ability to stand out with all kinds of outfits makes it versatile. It has garnered the attention of fashion lovers because of its feminine and luxurious touch. The rosy look gives a romantic tone and is common in engagement rings.

To make it easier for you to pick the perfect one, we have created this quick metal comparison table for your jewelry that breaks down the key features of each metal, based on durability, color, purity, and your lifestyle. Bookmark this guide for future reference to make jewellery shopping feel like a breeze!

Metal	Composition	Durability	Color	Common Use	Notes
22K Gold	91.6% gold, mixed with alloys	More durable than 24K	Rich yellow	Traditional wear, olive & brown skin tones	Retains high value & cultural significance
18K Gold	75% gold, mixed with stronger alloys	Balanced durability & purity	Warm yellow	Luxury jewellery, daily wear	Perfect balance of elegance & strength
14K Gold	58.3% gold, higher alloy content	Highly durable, scratch-resistant	Subdued yellow	Active lifestyles, fair to medium skin tones	More affordable, great for engagement rings
White Gold	14K or 18K gold mixed with palladium/silver	Durable, requires rhodium plating	Silvery-white	Modern & timeless jewellery	Needs occasional re-plating for brightness
Rose Gold	14K or 18K gold mixed with copper	Strong due to copper content	Pinkish hue	Romantic, vintage-style jewellery	Feminine and unique appearance
Sterling Silver	92.5% silver, 7.5% alloy (usually copper)	Can tarnish but easily cleaned	Bright white	Affordable & stylish daily wear	Lightweight and hypoallergenic
Platinum	95% pure platinum	Most durable, retains shine forever	Naturally white	High-end, diamond jewellery	Hypoallergenic, rare, & prestigious