Early investor confidence propels India’s newest jewelry brand, founded by ex-Candere Founder & CEO Rupesh Jain, toward rapid expansion and innovation.
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Lucira Jewelry, the design-first fine jewelry brand founded by Rupesh and Vandana Jain, has officially closed a $5.5 million Seed Funding round. The round was led by Blume Ventures and Spring Marketing Capital, with participation from SiriusOne Capital Fund and angel investors including the founders of Dot & Key, Livspace, Snitch, and Bewakoof.com.
After scaling Candere into one of India’s leading online jewelry platforms and steering its acquisition by Kalyan Jewellers, Rupesh is leveraging that experience to shape a transformative vision for India’s diamond industry.
“This isn’t just about building another jewelry brand,” Rupesh shares. “It’s about finishing what we started - completely reimagining how India thinks about diamonds, design, and desire.”
Why Lucira, Why Now?
Globally, lab grown diamonds are on the rise, valued for their ethical sourcing, sustainability, and identical quality to mined diamonds. Yet in India, the category is still young and underpenetrated.
Lucira steps into this gap by combining:
- Sustainable Luxury: Lab-grown diamonds crafted responsibly.
- India’s Booming D2C Market: Meeting customers where they shop.
- Rising Aspirations: Offering design-led jewelry that reflects modern identity.
Building Momentum
Since launch, Lucira has:
- Introduced 1,000+ customizable designs across rings, earrings, necklaces among others.
- Secured its first retail store in Mumbai.
- Launched 2 collections: On the Move and Hexa Cut.
- Offers unmatched trust through IGI / GIA / SGL certifications along with BIS Hallmark, lifetime exchange & buyback guarantees.
This combination of creativity and credibility has already begun setting Lucira apart.
Karthik Reddy, Managing Partner at Blume Ventures said:
“What impressed us most about Lucira is his vision for a true omnichannel experience – seamlessly blending technology with physical retail. His execution speed and deep understanding of jewelry consumers make him uniquely positioned to build India's next category-defining fine jewelry brand,”
What’s Next
With fresh funding, Lucira is preparing to scale rapidly:
- Open 4 retail stores across India by FY2026.
- Enhance the digital experience for seamless shopping.
- Invest in technology infrastructure to support innovation and scalability.
- Build a team focused on creativity and experience.
As Rupesh puts it:
“In a country where diamond value is often judged by weight, we're building a brand that celebrates design, emotion, and meaning. This fundraise represents conviction from partners who understand we're not just selling jewelry, we're shifting mindsets.”
About Lucira Jewelry
Founded by Rupesh and Vandana Jain, Lucira is a design-first fine jewelry brand that embodies the "comfort meets confidence" philosophy. Specializing in ethically crafted jewelry across rings, earrings, necklaces, bracelets, and bespoke pieces, every design prioritizes both all-day wearability and empowering elegance. The brand combines modern Indian sensibilities with global design aesthetics, utilizing innovative materials and responsible sourcing practices, backed by comprehensive certification and lifetime guarantees.
Learn more at lucirajewelry.com.
Advisors: Cumulative Ventures served as sole advisor for the transaction, while Novolex provided legal advisory.