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Imagine a world where diamonds are ethically sourced, environmentally friendly, and cost half as much. Once met with skepticism, the far-fetched vision is now turning into reality as more people embrace lab-grown diamonds.
What changed? Is this shift permanent, or just a trend? Let’s explore the changing perception of sustainable jewelry.
The Rise of Lab Grown Diamonds
Going all the way back to 2012, only 10% of consumers were aware of lab grown diamonds. By 2019, that number soared to 80%. As awareness grew, so did the understanding of their advantages.
Lab Grown Diamonds provide a guilt-free alternative and younger buyers are leading the shift toward sustainability. They are exactly identical to natural diamonds in composition and appearance, created under controlled conditions that mimic the Earth’s natural processes. The only real difference? Perception.
Another concern was their lower resale value. However, as the consumer became more informed, many realized that natural diamonds depreciate significantly over time too. Ultimately, a diamond’s true worth isn’t in its resale price, it’s in what it always represented: love, commitment and milestones.
Why are Lab Grown Diamonds the Modern Choice?
Lab Grown Diamonds are redefining luxury. They are often bigger, easier to customize and more affordable, making it possible for many to afford their dream engagement ring without breaking the bank.
With a wider range of cuts, colors and sizes, these diamonds make it easier to create unique, one-of-a-kind jewelry. Not only do lab grown diamonds come in all kinds of colors , from yellow to pink, but they can be grown to nearly any size - whereas, with mined diamonds, you can only choose from stones already in existence.
They have the exact same sparkle, brilliance and fire as their mined counterparts. Made of pure carbon, lab grown diamonds are graded as the hardest substance in the world, making them extremely scratch resistant and durable.
Where Sustainability, Luxury and Value Come Together
As consumer attitudes shift, brands are following suit. Once dismissed as a "cheap" alternative, lab grown diamonds are now promoted by luxury brands and celebrities. Today, they vary a wide range of shoppers from fashion enthusiasts to conscious purchasers and even high-net-worth individuals.
More than just a fashion statement, lab grown diamonds represent one of today’s most important values: sustainability. They consume significantly less water, do not cause habitat loss or land degradation and leave behind a smaller carbon footprint than mined diamonds. Many lab grown diamond brands are taking it a step further — collaborating with NGOs, using sustainable packaging and adopting eco-friendly production processes.
Price remains a key factor. Compared to a natural diamond of the same size and quality, lab grown diamonds can cost up to 70% less! As production efficiency improves, the price gap between natural and lab grown diamonds continues to widen, making lab grown diamonds an even more attractive option.
Lastly, lab grown diamonds tend to have fewer inclusions since they are created with precision, leading to higher clarity and immediate availability. Many are Type IIA diamonds — the purest form of diamonds, which are extremely rare in nature. For many, a diamond’s beauty is no longer defined by its rarity but by the values it represents.